Campbell wrote an odd defense of the choice saying that the stories in his magazine are an "analog" for the headlines of tomorrow.
Your guess is as good as mine.
I think it's more of an attempt to make the magazine more acceptable, sort of how Gold took the "science fiction" off of Galaxy for a while, but now it's back. I don't think F&SF was ever hurt much by its lurid name.
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timeasmymeasure
Re: Analog
Date: 2015-01-28 07:55 pm (UTC)Your guess is as good as mine.
I think it's more of an attempt to make the magazine more acceptable, sort of how Gold took the "science fiction" off of Galaxy for a while, but now it's back. I don't think F&SF was ever hurt much by its lurid name.
Maybe Analog will try to go all slick. Who knows!