by Victoria Silverwolf
To be successful, a fiction magazine often needs to strike a balance between established authors and new blood. Experienced writers can generally be counted on to provide work of professional quality, while fledging storytellers may keep the magazine from seeming stale and predictable.
Such a strategy can be seen in the latest issue of Fantastic. Two famous names, one well known to readers of science fiction and the other familiar to almost anybody with a television set, appear on the cover. No doubt this will increase the sales of the magazine on the newsstand. Once the purchase is made, the reader might find the offerings from unknown authors more interesting.
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