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by Gideon Marcus

Every successful endeavor goes through the cycle of growth, stability, decline, and renewal (or death, in which case, there's no cycle). Science fiction magazines are no exception. A particularly far-sighted editor can plan for decline by setting up a successor. For instance Galaxy's H.L. Gold has turned over the reigns to Fred Pohl with no apparent drop in the digest's quality. Anthony Bourchier transitioned to Robert Mills at F&SF, and I understand that Renaissance Man Avram Davidson is waiting in the wings to take over. That event can't happen too soon, as F&SF has been lackluster of late.

Analog has had the same master since the early 30s: John W. Campbell. And while Campbell has effected several changes in an attempt to revive his flagging mag (including a name change, from Astounding; the addition of a 20-page "slick" section in the middle of issues; and a genuinely effective cover design change (see below)), we've still had the same guy at the stick for three decades. Analog has gotten decidedly stale, consistently the worst of The Big Three (in my estimation).

You can judge for yourself. Just take a gander at the December 1961 issue. It does not do much, if anything, to pull the once-great magazine from its shallow dive:



(see the rest at Galactic Journey!)
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